Career: A word that makes your heart sink

Career:  A word that makes your heart sink

Does the word career leave you with a sinking feeling?  

I presented at the Business Woman’s association last week and asked an open ended question about the image the word career evoked in people’s minds.  I was surprised to hear that it left some with a sinking and uncomfortable feeling. A corporate lawyer turned entrepreneur and an accountant running a successful business for more than 15 years found it hard to even think of an image – the word felt constraining, corporate and not really what they did.   Why was this?